LOS ANGELES -- Instead of just rolling out a new SUV or car, Nissan invoked "the force" to draw attention at the Los Angeles Auto Show.
Previously, Nissan unveiled a single Star Wars-themed vehicle. This year, it has seven. They aren't for sale. They're meant to draw attention to the brand. But still, they show how cars can be customized into something unique.
"It was an unbelievable collaboration we had last year and kicked off this working relationship with Lucasfilm," says Jeremy Tucker, Nissan's U.S. head of marketing, told USA TODAY. "We're back at it in a big way."
The idea got its start when a Nissan Rogue SUV, Nissan's best-selling model, was turned into a Star Wars fighter to promote the movie Rogue One: A Star Wars Story. Now, the line promotes the next Star Wars movie, The Last Jedi.
The Stars Wars theme extends from an Altima sedan that is now a TIE fighter to a Titan pickup as the AT-M6.
Here is how Nissan describes the seven:
2018 Nissan Altima as Special Forces TIE Fighter.
It has custom wheels, a full-body wrap plus the dual wings of the fighter. It also makes blaster sounds.
2018 Nissan Maxima as Kylo Ren
It is meant to be sinister with red headlights and underbody lighting made to look like a light saber.
2018 Nissan Maxima as Captain Phasma
The Captain Phasma Maxima is meant to be more feminine in keeping with its character. It is a "celebration of female strength," Nissan says.
2018 Nissan Rogue as Poe Dameron's X-wing with BB-8
Does your SUV have its own droid? BB-8 peeks out of the back of this one.
2018 Nissan Rogue Sport as the A-wing.
This one has dual thrusters at the rear, which are lit up. It also has blue wheels and laser cannons.
2018 Nissan Titan as the AT-M6
Probably the most impressive of the bunch, this AT-M6 is the largest vehicle in the First Order's arsenal for Star Wars: The Last Jedi.
2018 Nissan Maxima as Kylo Ren's TIE Silencer
This Nissan Maxima is meant to duplicate Kylo Ren's TIE Silencer with laser cannons and missile launchers affixed to the vehicle's distinct wings.