One of the California counties hard hit by wildfires this week chose not to use one type of emergency alert service to warn residents of possible danger.

Spokeswoman Jennifer Larocque says Sonoma County considered but did not use the Wireless Emergency Alert which sends a widespread message to cell phones and is sometimes likened to an Amber Alert.

Larocque says because of its broad reach officials concluded the message could panic people who were not in danger and trigger unnecessary evacuations that would snarl traffic and delay emergency vehicles.

Sonoma County did use another emergency alert service that texted thousands of warnings to residents to flee Sunday night. However, nearly 80 cellphone towers were knocked out or badly damaged.