Cyber Monday is not just for online retailers, the service industry is also benefiting.

Take the Doo Doo Squad, for example, who on Cyber Monday had a pile of work. Owner Todd Miller says he puts extra effort in his online advertising and is seeing new customers sign-up for his dog poop cleaning service.

"A lot of people are online and that helps with our Facebook," Miller said.

Miller is one of the many small business owners who are riding the shirt tail of Cyber Monday.

He knows more people are online, so he is upping his advertising.

"We are offering free pickups for new customers," Miller said.