Could you leave the light on?
That’s the question an Australian Weight Watchers campaign is taking heat for asking.
News editor Bridie Jabour tweeted out a photo of a light bulb she said she recieved as part of the new ‘Weight Watchers Black’ campaign.
Jabour tweeted: “How many people thought this was an okay idea before it arrived on my desk as a piece of PR”.
The ad reads:
“Let’s be honest for a minute, sex is pretty damn fantastic. But if you’ve ever felt self-conscious in the sack you’re not alone – we’ve heard that more than half of women have avoided sex because they were worried about how they look. This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will). We hope it helps you start seeing yourself in a new light – to love how you look and love how you feel. Search Weight Watchers Black.”
It’s caught more heat than the company expected.
The Huffington Post reports the campaign is discontinued.