Hotels in Sacramento will experience the madness this weekend as the Golden 1 Center welcomes the NCAA Tournament to the city for the first time in 10 years.
With both March Madness and the California HOSA health conference taking place downtown this weekend, about 7,500 hotel rooms are booked for teams and the convention goers, according to Mike Testa of Visit Sacramento.
This isn't counting the fan bases that the participating teams will bring to the area from all over the country.
Testa told ABC10, hotels will be ready for visitors with information and marketing materials. Visit Sacramento works directly with hotels in the region to make sure guests are provided with event schedules, packages and informative websites.
With all this action coming to Sacramento, the city's hotels are at high occupancy and premium prices.
Although NCAA teams will be staying in rooms throughout the greater Sacramento region including Davis, Rocklin and Roseville, most hotels near the downtown arena have already reached limited vacancy. Several hotels such as the Embassy Suites Riverfront Promenade, the Best Western Plus Sutter House, and the Hyatt Regency are sold out of rooms for the weekend. Nearly all the downtown hotels are seeing higher rates, with most costing more than $220 a night and others reaching nearly $500 dollars a night.
Guests looking for a bargain located close to the Golden 1 Center can choose to stay at the Econo Lodge Sacramento Convention Center where there are still standard rooms available starting at $99 a night.
Sacramento may see about 15,000 visitors this weekend who are expected to bring at least $5 million into the city, according to Visit Sacramento.
Hotels won't have to fight too hard to attract guests and many are working to welcome the teams they'll be hosting with drum lines and music to make sure it's a good experience.
As for parking during the flurry of events?
Parking garage rates typically don't change unless they're privately owned then it depends on demand, according to Testa.