Admit it. There are times when you’d like to whack away your worries.
Well, at a new business coming to Oshkosh, Wis., you can clobber and bash and thwack your heart out. It’s called the Rage Room, where for a fee, you can hammer into inanimate objects with a baseball bat or a steel pipe.
Owner Justin Marcellis, is readying a storefront at 705 N. Main St., at the former site of Aloha Vapor, to house Rage Room, and hopes to open on Jan. 1. This business may be the first of its kind in Wisconsin, though there are similar shops in St. Paul, Chicago and elsewhere across the country. Marcellis first heard of this after a friend sent him a video of a smashing session at Toronto’s Anger Room.
"The idea has drawn a great deal of excitement," Marcellis said. "As soon as I saw the video of the Anger Room in Toronto, I thought, 'why can't we have this in Oshkosh?'"
Much of the gear that is destined to be obliterated would have been doomed anyway. Marcellis struck a deal with St. Vincent De Paul in Fond du Lac to take for free the leftover items that the thrift shop pays to dispose of.
With this used gear, Marcellis plans to create four separate rage rooms in the Main Street storefront. One decorated like a living room, another decked out like an office, and so on. He sees the shop attracting corporate groups, to bond around smashing a printer to pieces. He's mulling partnering with a video production company, to produce short slow-motion videos that customers can post and boast about on social media.
Marcellis said he’s still weighing details of the businesses, like how much a session in the rage room will cost. Customers will need to fill out waivers and don a jumpsuit, mask and goggles to guard against flying debris. Initially, the Rage Room will be open by appointment only, on evenings during the week. Marcellis has a day job on top of this endeavor.
In any case, Marcellis and Black Teak Properties, which helped him find this downtown storefront, expect the business to add to Oshkosh’s selection of things to do in the central city.
Reach Nate Beck at 920-858-9657 or email@example.com; on Twitter: @NateBeck9