Coca Cola's "America the beautiful" commercial aired during the second quarter of the game, and with it, Coke became the first advertiser to show a gay family in an ad during the Super Bowl.
The clip went by pretty quickly, but in those five seconds two male partners and their daughter were seen going roller-skating while a chorus of children sang "America the beautiful".
Immediately following the ad, people pondered the timing of the commercial's release. Lately Coke has been under fire for its marketing. Recently, the company held a social marketing effort that allowed customers to give each other digital coke bottles with words written on them, but it backfired a bit because the site would not allow users to put the word "gay" on them.
They were also criticized for sponsoring the 2014 Olympic games because of the fact that Russia passed a law banning "the distribution of propaganda of non-traditional sexual relations" to minors."
After the Coke ad aired Sunday, the hashtag #AmericaTheBeautiful quickly soared to the top of Twitter's trending list.
Gay rights organization GLAAD praised it, calling it "a step forward for the advertising industry."
But others blasted Coke for the ad, and were critical of the company changing up the languages for 'America the beautiful.'
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