Getting engaged is big news. But it's not always a surprise.
The Knot, a popular online wedding brand, recently released its 2017 Jewelry & Engagement Study ahead of the 'proposal season'-- the time of the year when 37 percent of couples get engaged.
The study found, the number of brides that report being surprised by a proposal is declining. Only 35 percent of brides-- about one in three-- are surprised by their other half when proposed to.
"We're seeing proposers put more time, thought and effort into creating the perfect proposal, as well as an engagement ring they know their partner will love," said Kristen Maxwell Cooper, editor in chief of The Knot in a press statement. "And while proposals are less of a surprise than in years past, there's an uptick in grooms returning to time-honored traditions, like proposing with the engagement ring in hand and getting down on one knee."
In 2017, tradition was in style, according to the report.
Nine in ten grooms proposed with an engagement ring in hand and used the words, "Will you marry me?" up from 85 percent and 86 percent, respectively, since 2011.
Nearly 80 percent of grooms reported asking for their partner's family permission before proposing, an increase from the past.
Online dating is now the most popular way spouses meet, according to the study.
One in five brides reported meeting their significant other through online dating. Just as more couples are meeting online, more are also reporting buying engagement rings on the internet. The majority of grooms are still shopping for rings at retailers but 14 percent of grooms reported buying the ring online, compared to ten percent in 2011.
Grooms who bought their rings online cited better pricing, convenience and wanting to build a custom ring as reasons for skipping the brick-and-mortar stores.
Digital is an overall theme when planning a wedding nowadays. The report found, 90 percent of couples used mobile devices for wedding planning in 2016.
The study also shows a shift in private proposals with nearly half of proposals taking place at a public location such as a scenic spot, a garden or a park. That's up from 34 percent in 2011.
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