March Madness brings new people to Sacramento area

Local leaders used the NCAA Tournament as a selling point for first timers to come back to the city. (Mar. 17, 17)

A lot of people are visiting Sacramento for the first time to enjoy March Madness.
 
"We love it it's beautiful here," said Lauren Senderoff, who is here from Ohio rooting for Kent State University. 
 
The Greater Sacramento Economic Council estimates $5.8 million in economic impact to the region because of the NCAA tournament at the Golden 1 Center.
 
Greater Sacramento Economic Council's researchers estimated if 45 percent of attendees come from out of town and stay in a hotel and buy food that injects about $4.5 million into the economy. Hotels and restaurant spending generates about $1.30 for every dollar spent in total economic activity, which adds up to roughly $5.8 million.
 
The Greater Sacramento Economic Council also hosted consultants this weekend to recruit businesses to the region.
 
"First thing we wanna show is that it's a thriving urban center for young people," said Barry Broome, president and CEO of Greater Sacramento Economic Council.
 
He said the NCAA tournament in Sacramento at the Golden 1 Center is exciting and does a lot for morale in the community.

Copyright 2017 KXTV


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