'Mood light' turns women against Weight Watchers

Could you leave the light on?

That’s the question an Australian Weight Watchers campaign is taking heat for asking.

News editor Bridie Jabour tweeted out a photo of a light bulb she said she recieved as part of the new ‘Weight Watchers Black’ campaign.

Jabour tweeted: “How many people thought this was an okay idea before it arrived on my desk as a piece of PR”.

The ad reads:

“Let’s be honest for a minute, sex is pretty damn fantastic. But if you’ve ever felt self-conscious in the sack you’re not alone – we’ve heard that more than half of women have avoided sex because they were worried about how they look. This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will). We hope it helps you start seeing yourself in a new light – to love how you look and love how you feel. Search Weight Watchers Black.”

It’s caught more heat than the company expected.

 

 

 

The Huffington Post reports the campaign is discontinued.

 

Copyright 2016 KXTV


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