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Sacramento woman goes from unemployed to launching her own business

The name of her service is On Demand Beauty, and it just launched on Monday.

SACRAMENTO, Calif — There’s an old saying that goes “tough times don’t last but tough people do.” And Sacramento’s own Tara Lynn is a walking testament to that.

Earlier this year, Lynn lost her job as a result of the coronavirus pandemic. But instead of getting down on herself, she utilized the time off to launch a brand new business; a Sacramento-based online beauty supply service. She says that making people look good and feel good is a passion of hers.

“At the time that I Iost my position, I noticed that people still wanted to look and feel good," Lynn explained. "And I thought how could I do something that is making up great use of my time where I’m productive, I can provide a service, and I can make others feel beautiful in this ugly situation.”

The name of her service is On Demand Beauty, and it just launched on Monday. She realizes that losing her job may have been a blessing in disguise.

“Adversity is going to be inevitable, but it’s very important to find the solution," Lynn explained. "My whole mentality is that if I could not get another position, then I would use my position and my purpose to create a position. And that’s what I did.”

Aside from running her new business, throughout the month of September, Lynn will be delivering beauty care packages to the most vulnerable. These packages will include N-95 masks, shampoo, and conditioner to name a few. She says the ultimate objective is to live a life that inspires others, and she attributes her drive and talents to her faith.

When she's not selling products online, Lynn is a hip hop artist and author. She also recently obtained a Master's degree in higher education leadership from Sacramento State. 

She encourages anyone who may be interested in starting their own business or trying something new to leap out on faith. Tara says “You have something that the world needs.”

For more on Tara, you can visit www.taralynncrawford.com. 

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