When you think of Burger King, you generally think of flame-broiled burgers.

But a recent viral video from the fast-food chain has many on the internet talking.

Burger King released this anti-bullying PSA to help promote the Whopper Jr., and it's surprisingly moving and effective.

The PSA features a high school junior being bullied in one of their restaurants and a cashier "bullying" a Whopper Jr. The idea was to see which bullying customers would report more.

What do you think about the PSA? Share your thoughts on our Facebook page and our Twitter feed using #BeOn12.