Weather it’s a brick-and-mortar store or online service, starting a small business can be both challenging and rewarding. Farid Turangan and Sher Santosa created and recently launched the SeeSell app.

The concept is simple. Using your smartphone, you take a 20 second video of something you want to sell, post it in the app, and connect with people who want to buy.

You can search different categories, like cars or appliances. And the app allows you to link your video to email, craigslist, Facebook and Twitter.

“SeeSell is like the child if YouTube and Craigslist had a baby,” Taurangan said.

And since Craigslist doesn’t have a mobile app, the partners said the video aspect of SeeSell is what makes it unique.

“The thing is you want to see things functioning properly. You want to see things purr, or that things are in good condition,” Santosa said.

Like most new business ventures the idea for SeeSell was born from a need. Co-founders Sher and Farid are also husband and wife, and it was a temporary separation and reconciliation that sparked the SeeSell app.

“We had two of everything. We had two vacuum cleaners, two TVs, two toasters, and we looked around at all this mess and we thought wouldn't it be nice if we could just go to a place and sell this and show that everything is working properly and reach out to as many people as we can,” Santosa said.

From idea to development, it took the couple about two years to get SeeSell online.

They have a partner in New York that handles the more technical aspects of the app.

It’s available now in the iTunes App Store.