Build-A-Bear Workshop has had to close the lines for for their "pay your age" promotion at stores throughout the U.S as long lines have caused safety concerns among local authorities.
Customers began lining up hours before store openings with several users posting pictures and videos of "Black Friday-esque" turnout. A woman in Florida said the line was "wrapped around the mall" in a post on Facebook.
Locally, a large number of residents turned out for the unique event, causing massive lines and congestion at the Roseville Galleria.
The official Build-A-Bear Facebook page posted an urgent message Thursday morning:
"Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible. Some customers, however, did have a positive experience, noting that the Build-A-Bear staff was "attentive," "quick-moving," and "made their children very happy."
The “pay your age” day promotion allowed customers to purchase a character and pay their current age with a cap set at $29. The entire store's collection of toys, including popular licensed characters, were available at the event. In order to get today's deal, adults have to enroll in their free Build-A-Bear Bonus Club and provide an email address.
Typically, Build-A-Bears cost between $12 and $65. The store also regularly has a "Birthday Month Sale", where you pay your age during your birthday month.