Sacramentans celebrated the first 4/20 since recreational marijuana became legal in California.
"It's our Super Bowl, it's Christmas, it's everything in one. It's stoner's paradise today," said Taylor Jordan, an employee at Northstar Holistic Collective.
Marijuana enthusiasts got an early start on the cannabis celebrations Friday, waiting in long lines for the special deals at dispensaries throughout the Capital City.
“I am so excited. I got here early, drove up from San Francisco this morning," said customer, Al-P.
Due to new state regulations, Jordan says they weren’t allowed to give out free marijuana samples like they had in previous years. Instead, customers received swag bags and a free meal.
"Everyone seems to be happy, it's Friday, it's beautiful outside," Jordan adds.
According to Jordan, the dispensary was on track to make nearly triple the amount in sales than they tend make on a Friday.
“All the prices went up, so other than that everything is mostly the same," said customer Shaun Muscarella. “Just a lot more people because you don't have to have a medical script to actually go into these places now."
Al-P explained why he enjoyed celebrating more this year. "It's just great that it's accepted. In previous years, it's been a little taboo."
At 515 Broadway Collective, people also stood in line all day. The dispensary partnered with Front Street Animal Shelter, and sponsored all pet adoptions at its 4/20 event.