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Super Bowl 2024: 49ers vs Chiefs brings big business for Sacramento area bars

Employees at Tom’s Watch Bar were expecting around 400 people to watch the game.

SACRAMENTO, Calif. — The San Francisco 49ers fell short of winning Super Bowl 58, but local fans and businesses are thankful for the exposure the 49ers playoff run provided.

Fans packed Tom’s Watch Bar in downtown Sacramento to watch the Kansas City Chiefs and 49ers battle it out.

Employees at Tom’s Watch Bar were expecting around 400 people to watch the game.

“Turnout is great,” said Joe Ortiz, who is the operating manager at Tom’s Watch Bar.

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The venue opened October 2023. Ortiz said they have been looking forward to this Super Bowl Sunday for two weeks.

“Business is great. We are expecting today will be one of the busiest days since we have opened, and it delivered for sure,” said Ortiz.

Over at Barwest near J and 28th streets, they expected around more than 200 fans coming and going throughout the game.

“We are selling a lot of food and drinks,” said Ryan Gearing, who is the assistant manager at Barwest. “There is not really a price tag that you can put on it. It is just good to have everybody out here and get exposure for Barwest.”

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